Understanding Keyword Research in SEO and How To Do It.

KEYWORD word cloud, business conceptSetting up the right SEO keywords is a delicate process. However, the basics are easy. If you can master the great concept of finding awesome keywords for your business, you will not only benefit from getting more search engine traffic but also know your customers better than your competition.

What is Keyword Research?

It is not rocket science. It is simply the process of finding the search terms that people enter into the search engines when conducting a search. This is done with regard to understanding the quantity and quality of other websites ranking from the search term and for traffic purposes.

How to Select the Keywords

To benefit from the keywords use, you need to know how to find and use them. There are three primary steps to achieving this.

– Come up with some few keywords that potential customers might search for.

– Plug those keywords into Google Keyword Planner.

– Pick the keyword based on a vague combination of search volume and buyer intent.

Effective keyword research is an increasingly important skill for digital marketers. Any site that is highly optimized for the search engines will typically “speaks the same language” as its potential visitor. This will help in connecting searchers to your site.

What are Long Tail Keywords?

SEO Concept Wooden Letterpress TypeLong-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they are closer to a point of purchase. They are those three and four keyword phrases that are very specific to whatever you are selling. They present a better way to connect with customers. Highly specific multi-word phrases tend to be far easier to rank well than the single generic keywords or even double phrases.

Techniques and Tools for Doing Keyword Research

  1. Manually brainstorm keyword ideas – Make a list of important and relevant topics based on what you know about your business.
  2. Look for seed keyword inspiration – After you have a bunch of the basic words and phrases in your brainstorm, the next step is to build comprehensive seed keyword list from it.
  1. Select and use the keyword research tool – In your keyword research process, you are going to analyze your brainstorm list of theoretical phrases to determine those that have the right mix of demand, relevance and attainability to earn top SERP results. At this section, make use of Google AdWords Keyword Planner – https://adwords.google.com/KeywordPlanner, which is free, or consider the paid tools as well.
  1. Use Keyword suggestions to refine your list. – Every keyword research tool will typically return suggested keyword phrases that are similar to your original phrase request. The tool will give you suggestions that are truly invaluable to the exact language of your target demographic.

The act of developing a list of keywords is one of the first and most important steps in any SEO initiative. Keyword usage and SEO are directly connected when it comes to running a successful search marketing campaign. Keywords are the foundation for all your other SEO efforts. It requires time and investment to ensure that they are highly relevant to your audience and are effectively organized for action.

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