The world of SEO continues to change at a fast speed. Keeping a proper track of all shifts in the vast world of SEO is difficult. Each year brings a series of changes to the world of SEO. Tactics used yesterday may not work today and once that work today are not guaranteed to work tomorrow. Various SEO steps can be taken to help your company rise and give your business the acumen and credibility it needs to succeed in today’s market. Now that we have entered the fourth quarter of 2016, it is time we start preparing our digital strategies for 2017 and here are the trends;
Social Content Will Get the Results
Today social platforms such as Twitter, Facebook, YouTube, LinkedIn among others will give you more importance on your search engine result pages. Today’s marketers are using social media to support and boost their SEO efforts. Matt Cutts, the head of Google web spam team says that Facebook and Twitter pages are just treated like any other pages in the web index. This means when you post quality content on these platforms, it will be indexed by search engines. To grow your brand to the next level, work on social media as these profiles rank among the top results in search queries.
The Rise of Video Continues
Videos present an excellent way to diversify your content marketing efforts and keep your audience engaged and entertained. On the search results, videos have a competitive edge, with statistics showing that they account for 62% of all universal search results. Combined with the fact that Google continues to provide users with more diverse and blended search results, you will have a winning SEO strategy if you incorporate videos in your content. Consumers continue to expect more and more visual pieces of content in their results. Video platforms such as YouTube, Vimeo, Snapchat among other continue to rise in popularity, and putting videos at the core of your SEO strategy will put you ahead of your competitors.
Mobile Optimization is Becoming a Must
Stats have it that know 4 out of 5 consumers use smartphones to shop. Over 1.2 billion people access the web from their mobile devices. Is your business website mobile friendly? You need to understand that your audience is no longer in one place. People use all sorts of devices be it laptops, smartphones, tablets, phone watches, etc., to browse the web. Brands need to go mobile-friendly to survive in this era. Mobile optimization is becoming the norm, rather than an exception. As more people use mobile to surf the internet, Google has decided to make it easier to find relevant content on mobile-optimized websites. Google now uses mobile-friendliness factor in ranking search results.