The area of search engine optimization (SEO) is growing drastically with the latest trends and technologies in the IT industry. These technological advancements make SEO sophisticated each today. Over the past few years, many misconceptions have emerged about how search engines operate. For those beginning SEO, this may cause confusion about what is required to have a successful SEO campaign. In this article, we explore in details the myths and misconceptions associated with SEO.
The keyword stuffing helps one rank higher
A popular myth in SEO revolves around the concept that keyword density is a vital metric used by search engines to rank websites. The truth is that a proper keyword density should not exceed one keyword appearance per 100 or 200 words. Surprisingly, a good number of webmasters feed on the concept that adding a couple of extra keywords to the body of your articles will help you rank higher. The truth is that stuffing is now considered a black hat SEO strategy and can result in significant penalties from Google.
The Use of Meta Tags
Few years ago, Meta tags were filled with keywords, and this was an important part of SEO. Those keywords that you included would help in ranking your site, and your page would appear when someone searched for those words. The whole process was spammed to death and search engines eventually dropped it. Having Meta tags is a little bit important for SEO, but it is no longer a central focus now.
The more clicks you get in any natural search, the higher you will rank
This misconception related to repetitive clicking. Clicks that you get in a natural search doesn’t bolster your rank. Those clicks are no way related to the search engine results pages (SERPS). Stop wasting your valuable time trying to improve your search engine position by clicking your listing. It will not work.
Paid Advertising Boosts Your Organic Rankings
There is a misconception that spending on search engine advertising will improve your organic SEO ranking. The truth is that paid advertising does not impact your organic ranking. This is because search engines have specifically erected walls in their organization that prevents this. Many advertisers spend millions of dollars on the Google pay per click promotional campaign, which yields no exceptional results in return.
You Don’t Need Social Media for SEO
With social media gaining a lot of popularity this misconception formed with it. It is true that social media interactions do not affect your ranking on SERPS directly, but it doesn’t mean there are indirect benefits to gain from using social media and SEO in tandem. You need to use social media as it gives you an opportunity to reach related creators who are interested in the same things your site has to offer.
SEO is a one-time deal
Many webmasters and site owners wish this were the case, but sadly it is not. The SEO environment is always changing what used to work best two years ago, is not what is working optimally right now. In one day, certain things are irrelevant, only to become the most important in a few months. Appropriate SEO is not something you can sit down and implement in a single day with finality. The SEO knowledge is changing swiftly because search engines develop their technology very fast. What boosted your site ranking yesterday may not have an effect today.
Good SEO involves trickery and foolery
Some people believe that for SEO to work on their sites, one must “trick” the search engines into ranking your pages higher based on what their crawlers index on your pages. Doing this may provide some positive impacts, but it is not the way to do good SEO. The complicated algorithms that these search engines use are given only for guide purposes, to help webmasters understand what is required for a good campaign. There is no need to fool and trick the search engine into thinking that your page has more than what is actually available. This is a spamming approach that can have far-implicating consequences on you.
The appearance of Home Page and Contents Should Regularly be changed.
SEO has typically got nothing to do with the homepage and so as the contents. If you want to change the site’s appearance, then that is a good idea. However, this change is not directed for SEO purposes. It is upon you to produce unique highly content for SEO purposes.