Search engines have become a fundamental part of business marketing and e-commerce. This is evident in the high statistics of consumers who go online to search for product and service reviews as well as the amount of investment in search engine marketing by small and big businesses. This is why every business requires a website that is designed and developed in a search engine friendly manner.
Search engine friendly design and development is customization of websites to make them readily available and usable for web users who may be potential clients. This exercise is essential for any business that wants to be ranked highly by the top search engines.
Five Basic Aspects of Search Engine Friendly Design and Development
When engaging in the design and development of search engine friendly websites, it is necessary to take certain basic factors into account.
Keyword use cannot be divorced from search engines as it forms the basis of any searches conducted virtually. The proper use of keywords can propel your site to the top ranks of the search engines. This attributed to the fact that search engines base their indexes on keywords. It thus goes without saying that the keywords you want to use on your site must form part of the crawlable links to your site.
Choosing a keyword can be tough if it is a common phrase. However, you can optimize your site ranking by adding some form of specificity to your keyword. This can entail adding a geographical location to your keyword or any other thing that will make it unique. However, you should be cautious not to distort meaning and get misinterpreted. Another mistake to avoid when using keywords for search engine friendly purposes is over-stuffing your keywords so as to get high density. Algorithms no longer focus on the density, and this can quickly pull your ranking down.
Links provide a navigation path to the content of your website. The links to your site must be crawlable for the search engines to index them. If you use complicated links, then the top search engines might fail to navigate to your website. This has happened to many business websites that eventually fail to pop up in the search results. It is also vital to keep the number of links in your site to a reasonable number. Any site that has too many links can easily have its rankings lowered because this causes confusion as to where you want to direct the web users.
It is not enough to produce top quality content, but you have to ensure that it is visible. This is why using HTML text format for your website content is recommended. Unfortunately, the top search engines may not pick up everything in your website and making your content indexable can help you present your ideas in a fresh manner to your web users. Images and videos sometimes get lost, and this can create a significant gap in your content. To avoid this, you can use alt texts for your images instead of the standard JPEG and GIF formats. Also, you should provide transcripts for any videos and audio material that you publish.
The title element of a page is supposed to be accurate, concise and descriptive to the content of a page. It should balance the aspects of both user experience and search engine optimization. Some important tips to optimize your title tags include the following;
-Be mindful of the length as search engines display 65-75 characters of the title tags.
– Place appropriate keywords close to the front.
– Include your brand. Have the brand name mentioned for higher click-through rate.
– Consider the readability and emotional impact
The URLs address for documents on the web play an important role and offer high value from a search perspective. Since search engines display the URLs in the results, they can impact click-through and visibility. Search engines also use URLs in ranking documents and those pages whose name include the queries search terms. For better URL construction, ensure the following;
– Employ sympathy by placing yourself in the mind of the user. You need to easily and accurately predict the content that you expect to find on the page.
– Use a shorter URL as it is better than a long one.
– Make use of hyphens to separate words as this improves on readability.
These five fundamental aspects are what web developers and designers ought to consider when customizing their websites to make them search engine friendly. Nonetheless, this list is not exhaustive, and there are also many other aspects that can help you in search engine friendly design and development.