Evolution in technology has compelled businesses to resort to online forms of marketing such as search engine marketing. Statistics reveal that more than 90% of people use virtual search engines to get reviews of products and services they need before making any purchases. The importance attached to SEO page optimization, therefore, comes as no surprise.
SEO page optimization refers to the actions undertaken by businesses to customize their websites in a manner that will earn them higher rankings among the top search engines. Its importance cannot be understated because high rankings on top search engines tend to attract more traffic to a website.
Although the benefits are humongous, getting highly ranked by top search engines can be a long process that requires a lot of work and consistency. The following are some of the top five tips that you need to consider when optimizing your SEO page to fit the requirements of the popular search engines:
Find the Best Keywords
Keywords are often described as the foundation of virtual search. Search engines will use your keywords to rank your website and the more unique keywords you have, the higher your chances of getting on the first page. Caution should be exercised not to place a few words that do not make any sense together just to get unique keywords. Instead, you can opt for smarter ways of making your keyword more unique such as localizing it by adding geographical locations. Over stuffing keywords are also discouraged as this will lower your ranking amongst the search engines.
Metadata, in this case, includes title tags, meta-description, and alt tags. They are very important as they are brief descriptions of what your page is all about and are considered by search engines when indexing different pages.
- a) Meta Description. Your meta description is a brief invite to web users to look at your products or services. You, therefore, need to make it as attractive yet concise as possible.
- b) Title Tags. Although some people still use keywords as title tags, it is better to make yours descriptive. This communicates more to the webpage users. However, make sure that you limit yourself to the required 55-60 characters
- c) Alt Tags. Many times, the search engines may not be able to crawl everything on your page, and this is why descriptive alt tags are important. Using them with your images assures you that web page users will find them.
- Content. Content is very important in SEO page optimization because it determines whether you communicate to web users or not. You, therefore, have to provide rich content that will attract more people to your site. It is better to have 500+ words in every post you publish as this helps you to avoid being ranked poorly due to “thin content”. Also, it is also important to make at least weekly publications.
Top search engines rate the loading speed of your site and its user friendliness. This makes it imperative for you to design your site in a manner that will attract users and make their experience worthwhile. Avoid placing too many advertisements on your page as this can be annoying to users. Additionally, you should also make your site responsive in that it can be accessed via mobile devices and tablets because internet users access these more often.
Sites with social media links are more trusted as compared to those without. You lose nothing by putting links to your Facebook, Twitter, LinkedIn, Pinterest or any other pages you consider important. If anything, more clients use social media, and you can reach out to them.
SEO page optimization can offer high returns on investment if only you do the right thing. These tips will move you up from the last page to the first page of top search engines if followed to the latter.