Search Engine Optimization encapsulates everything you need to do to improve your website ranking position in various search engine. The optimization includes configuration settings you have to apply to your site and techniques you use outside the boundaries of the site. If your site does not have an effective SEO strategy to drive consistent organic traffic, your lead generation efforts could be undermined.
Here are five easiest SEO tactics you can implement in your site today.
1. Optimize your Mobile Search
Mobile is continuing to grow, so you have to win in mobile search. The growth of mobile has become undeniable. Mobile optimization ensures that visitors who access your site from mobile devices have an experience that is optimized for the device. The mobile SEO best practices you need to observe, include the following;
• On speed, optimize your images by minifying your site code. Leverage browser caching and reduce redirects.
• Concerning site design for mobile, ensure that your site is coded in a mobile friendly way.
• Do not use flash and equally don’t use pop ups either.
2. Choose the Right Keywords
SEO keywords are those phrase and keywords in your web content that makes it possible for people to find your site on search engines. Ensure that you use free SEO keyword tools to help you find the best and most relevant keywords. Use a keyword in the title of the page, in meta tags, in image file paths, and as anchor texts. Settling on the right keywords may be a delicate process that could involve both trial and error approach, but the basics are easy to understand.
3. Use Social Media
How far is Google from using social media signals as a ranking factor? Will Google use engagement and follower metrics from Facebook and Twitter to evaluate the authority of a site? These are the fundamental questions webmasters face. Social media marketing and SEO are related strategies. Content marketing is about informing and entertaining your audience and promoting your content. Understand that Facebook and Twitter posts are treated as web pages for search. Social media profiles rank in search engines with social media channels acting as search engines too. Social media is important as it encourages more external sites to link to your content.
4. Work on your website Loading Time
How fast your site content loads is almost as important as what you have written. If your site takes longer than other sites to load, visitors may get bored and click the back button. Search engines such as Google, Yahoo, and Bing focus on promoting sites with fast load time as they are more appealing to these search engines. To improve your website speed, avoid using large images, eliminate unnecessary file attachments and coding, limit the number of embedded video and avoid writing blog posts longer than 2000 words.
5. Pump Your Site with Fresh Content
Google has explored many ways of using ‘freshness’ as a ranking signal. Google expresses its love for websites that frequently update and add fresh content on their site. More content means you are presenting more opportunities for your site to contain more keywords. New content increases your authority potential and keeps your audience informed and updated.